Service
Market and customer research in Dubai and the UAE
Customer and market research in Dubai and the UAE: surveys, mystery shopping, competitor studies and customer journey research in Arabic and English.
The problem we solve
Decisions about service, pricing and expansion are often made on assumptions, internal opinions or online reviews, without reliable evidence of what UAE customers actually experience, expect and compare.
What is evaluated
- Customer satisfaction and loyalty
- Competitor service and pricing
- Customer journey pain points
- Brand perception
- Customer needs and expectations
- Channel and response performance
How the programme works
We define the business question, choose the right mix of methods (surveys, mystery shopping, competitor visits, interviews and customer journey research), run fieldwork across the emirates in Arabic and English, and turn the results into clear findings and priorities.
Deliverables
- • Research design and questionnaire
- • Arabic and English fieldwork
- • Competitor comparison
- • Findings report with priorities
- • Presentation to management
Related services
Mystery Shopping
Discreet, professionally managed evaluations across every customer touchpoint.
Corporate B2B Mystery Shopping
Specialised programmes for complex, high-value B2B and enterprise sales environments.
Customer Experience Consulting
Turn evaluation evidence into a practical, organisation-wide CX improvement plan.
Customer Journey Mapping
Visualise and diagnose the complete end-to-end customer experience.
Market research in Dubai focused on customers
MysteryShoppers.ae is a customer experience research company. Our market research answers practical questions about customers and competitors in the UAE: how satisfied your customers are, why they choose a competitor, what they experience at each step of the journey, and where service, pricing or communication falls short. We combine several research methods so that each finding is supported by evidence, not opinion.
Research methods we use
- Customer satisfaction surveys: online, phone, WhatsApp and QR-code surveys in Arabic and English
- Mystery shopping: trained evaluators record what customers actually experience in person, by phone and online
- Competitor benchmarking: the same scenario applied to your business and selected competitors
- Customer journey mapping: research into each step from first enquiry to after-sales
- Voice of Customer: combining surveys, reviews, complaints and feedback into one view
Questions our research answers
- How do customers rate us against competitors on service, price and convenience?
- Which branches, teams or channels lose customers, and why?
- What do Arabic-speaking and English-speaking customers expect, and do we deliver it?
- Is a new concept, service or location ready for launch?
- Which improvements would have the biggest effect on satisfaction and revenue?
Fieldwork across the UAE in Arabic and English
Fieldwork is carried out in Dubai, Abu Dhabi, Sharjah and the Northern Emirates by researchers and evaluators selected to match your customers by language, nationality and profile. Questionnaires are written in Arabic and English, and results are reported by segment, location and channel.
What you receive
Every project ends with a clear report: what we found, how confident the findings are, and a ranked list of priorities. Where useful, results are presented to your management team, with recommendations that can be tracked in follow-up research.
Frequently asked questions
Are you a general market research agency?
We specialise in customer and competitor research: satisfaction, service quality, customer journeys and competitor experience. For these questions we combine surveys, mystery shopping and benchmarking to give evidence you can act on.
Can research be carried out in Arabic?
Yes. Questionnaires, interviews and fieldwork can be carried out in Arabic, English or both, with evaluators and researchers selected to match your customers.
How long does a market research project take?
Most customer research projects take between two and six weeks from agreeing the questions to delivering the report, depending on the methods and sample size.
Let's talk
Ready to see what your customers really experience?
Request a corporate proposal or book a CX consultation with our team.