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Industry

Telecom & Utilities Mystery Shopping in Dubai & the UAE

Omnichannel audits for telecoms, utilities and contact centres.

Contact centre team handling customer calls on headsets in a UAE office

The telecommunications & utilities customer journey

Enquiry→
Channel routing→
Agent handling→
Resolution→
Follow-up

Common service failures

  • • Long handle times
  • • Channel inconsistency
  • • Poor first-call resolution
  • • Weak follow-up

Metrics evaluated

First-call resolutionHandle timeChannel consistencySatisfaction

Mystery shopping for telecom and utility providers

Telecom and utility customers interact with providers through shops, call centres, apps and chat, often when something has gone wrong. Mystery shopping measures how consistently those channels resolve issues, explain plans and charges, and treat customers fairly.

What we evaluate

  • Retail shop welcome, queue and needs analysis
  • Plan and device recommendations, pricing clarity and contract terms
  • Call-centre answer speed, identification, handle time and first-call resolution
  • Technical support quality
  • Chat, app and WhatsApp support
  • Complaint handling, escalation and retention offers
  • Home installation and technician visits

Why first-contact resolution matters

Repeat contacts cost providers money and frustrate customers. Our programmes measure whether issues are resolved on the first contact, and where they are not, which step of the process failed.

Frequently asked questions

Can you measure first-call resolution?

Yes. Scenarios are designed so that we can see whether the issue was resolved in the first contact.

Do you evaluate technician visits?

Yes, where the scenario allows, installation and field technician visits can be evaluated.

Can you test retention offers?

Yes. Cancellation scenarios show how retention teams handle customers who want to leave.

Let's talk

Ready to see what your customers really experience?

Request a corporate proposal or book a CX consultation with our team.