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Airline & Airport Mystery Shopping in Dubai & the UAE

Passenger-experience audits across airline and airport touchpoints.

Passengers with luggage at airline check-in counters in an airport terminal

The aviation customer journey

Booking→
Check-in→
Lounge→
Boarding→
In-flight→
Arrival→
Follow-up

Common service failures

  • • Check-in friction
  • • Boarding experience
  • • In-flight consistency
  • • Recovery

Metrics evaluated

Check-in experienceBoardingIn-flight serviceSatisfaction

Aviation mystery shopping for airlines and airports

Passengers judge an airline or airport on a long chain of moments: booking, check-in, lounges, boarding, the cabin, arrival and baggage. Aviation mystery shopping follows that chain as an ordinary passenger would and scores each touchpoint against your service standards, so that service leaders can see exactly where the experience weakens.

What we evaluate

  • Booking and reservation channels, including call centre and website
  • Airport check-in, bag drop, queue times and staff courtesy
  • Premium check-in and lounge experience
  • Boarding process and gate communication
  • In-flight service: welcome, meal service, cabin condition and crew engagement
  • Arrival, transfer and baggage delivery
  • Disruption handling and complaint resolution

Frequently asked questions

Do evaluators fly on real flights?

Yes. Evaluators travel as ordinary passengers on agreed routes and report on the full journey.

Can lounges be evaluated separately?

Yes. Lounge evaluations can be run independently of flights.

How fast are aviation reports delivered?

Aviation reports are prioritised and delivered quickly after each flight so that issues can be addressed while details are fresh.

Let's talk

Ready to see what your customers really experience?

Request a corporate proposal or book a CX consultation with our team.