Service
Price & Promotion Compliance Audits
Verify that prices, offers and promotional materials are executed correctly in every store.
The problem we solve
Head office launches prices and promotions, but stores execute them inconsistently: wrong tags, missing materials and offers that staff do not know about.
What is evaluated
- Shelf and system price match
- Promotion visibility
- POS material placement
- Staff awareness of offers
- Offer honoured at checkout
- Competitor price checks
How the programme works
Auditors visit stores during your campaign window with a tailored checklist, record prices and promotional execution with photographic evidence, and test that offers are honoured at checkout.
Deliverables
- • Store-level compliance reports
- • Price accuracy scores
- • Photographic evidence
- • Campaign execution benchmarks
- • Corrective actions
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Why price and promotion audits matter
Pricing errors frustrate customers, create legal and reputational risk, and erode margin. Promotions that are not visible or that staff do not know about waste the marketing investment behind them. In the UAE, where major campaigns cluster around Ramadan, Eid, Dubai Shopping Festival, Back to School and White Friday, a few days of poor execution can cost a significant share of the season's sales.
What we check
- Shelf-edge prices match the system price charged at checkout
- Promotional prices and offers are displayed clearly and correctly
- Posters, wobblers, displays and digital screens are installed as briefed
- Staff know the current promotions and can explain the terms
- Offers are applied correctly at the till
- Optional competitor price and promotion checks for key lines
How campaigns are audited
Audits are timed to the campaign calendar: a launch check in the first days, a mid-campaign check and, where useful, an end-of-campaign check to ensure old materials are removed. Results are reported within 48 hours so that corrections can be made while the campaign is still running.
Frequently asked questions
Can you audit a promotion across all our stores in a few days?
Yes. Campaign audits are scheduled so that all agreed stores are covered in a short window at launch.
Do you check prices at checkout?
Yes. Evaluators can make a purchase to confirm that the advertised price or offer is actually applied.
Can you check competitor prices?
Yes. Competitor price and promotion checks can be added for agreed products.
How fast are results available?
Store results are usually available within 48 hours so issues can be fixed during the campaign.
Let's talk
Ready to see what your customers really experience?
Request a corporate proposal or book a CX consultation with our team.