A good mystery shopping programme starts with the right checklist: specific, observable standards that match how your customers experience your business. These free guides set out what to evaluate in each industry, with sample questions and scoring tips. Use them to build your own questionnaire, or ask us to design and run the programme for you.
Mystery Shopping
Mystery Shopping Checklists by Industry
4 min read·27 October 2026·
Checklists by industry
- Bank branch mystery shopping checklist: queuing, needs discovery, product explanation, compliance and cross-selling
- Clinic and hospital checklist: booking, reception, waiting, privacy and billing
- Pharmacy checklist: advice quality, questioning, prescriptions and privacy
- Car service centre checklist: booking, drop-off, updates, pricing transparency and handover
- Real estate sales centre checklist: lead response, presentation, transparency and follow-up
- Hotel front desk checklist: reservations, check-in, requests and check-out
- Restaurant checklist: welcome, ordering, speed, food quality and billing
- Café and coffee shop checklist: speed, accuracy, quality and upselling
- Luxury boutique checklist: clienteling, product storytelling and brand ceremony
- Retail audit checklist: visual merchandising, pricing, stock and service
- Supermarket checklist: availability, pricing accuracy, fresh counters and checkout
- Telecom store checklist: plan advice, transparency, activation and complaints
- Gym and fitness club checklist: enquiry response, tour and membership sales
- Salon and spa checklist: consultation, hygiene, treatment and rebooking
- School admissions checklist: parent enquiries, tour, fees and follow-up
- Government service centre checklist: access, queuing, accuracy and first-visit resolution
- Call centre checklist: reaching an agent, resolution and hold etiquette
How to turn a checklist into a programme
- Choose the moments that matter most to your customers and your revenue
- Turn each standard into an observable question with a clear scoring rule
- Weight the questions by impact, so the score reflects what matters
- Match evaluators to your real customers by language, nationality and profile
- Spread visits across branches, days and times, then compare results fairly
Our guides to creating a mystery shopping checklist and sample questionnaire questions explain each step.
Need a programme designed for you?
We design questionnaires, recruit and brief evaluators, run fieldwork across the UAE in Arabic and English, and report results by branch with clear priorities. See our mystery shopping services or request a proposal.
Frequently asked questions
Are these checklists free to use?
Yes. You can use them to build your own questionnaire. For a programme with trained evaluators, quality control and reporting, we can design and run it for you.
How many questions should a mystery shopping checklist have?
Usually 25 to 60 observable questions, depending on the length of the visit and the number of journey stages. Fewer, well-chosen questions give more reliable results than very long forms.
Can one checklist be used for all branches?
Yes. Using the same checklist and scenario in every branch is what makes results comparable. Different scenarios can be added for specific services or channels.
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